Whole Foods

As of last week, Whole Foods Market bought Wild Oats Market, making Whole Foods the world's largest natural and organic Supermarket. Because project # 2 has everything to do with marketing and selling an product, I thought Whole Foods would be a successful example on how things are done well. For instance, Whole Food's image is strictly about variety of foods brought to you in "natural and clean" presentation. To them and maybe to us, it seems presentation is more important than having a product be natural and/or organic. The Whole Food Market in Boulder, Colorado grosses over 1 million dollars per week, where at a given time 2/3 of its produce are organic. Boulder's Wild Oats on the other hand, grosses half that in a month, using 100% organic produce. It is obvious that presentation sells more than honesty and health.