Saturday, March 3, 2007

New Walt Disney Campaign

While coming up with project #2, my group and I can up with stratgies we find in adds to entice the customer. We came up with:
1. Everyone's doing it, you should to-
2. Celebrity Endorsement-
3. Picture you here- don't you look cool

While looking in the latest Vaniety Fair, photogrpaher Annie Leibowitz's new Disney Campaign uses all three of these stratgies to entice customers. If you're still figuring out how to sell your product you might find some ideas from Leibowitz's adds.

http://www.rm116.com/2007/02/annie_leibowitz.html

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